South Korea Recovery Update: E-Commerce The Clear Winner
Consumer & Retail / South Korea / Thu 16 Dec, 2021
Key View: Retail Sales in South Korea have recovered and are posting growth on pre-Covid levels. While top-line figures suggest a recovery, looking at sub-segments, there is a mixed recovery, highlighting the shift in consumer purchasing patterns. E-commerce has done particularly well, now accounting for a quarter of all retail sales in the