Heineken Expands Latin America Exposure With Peru Entry
Consumer & Retail / Peru / Thu 17 Sep, 2020
Key View: Dutch brewing company, Heineken has entered the Peru market via a two-prong strategy of acquisition and of signing a local partnership distribution. The Fitch Solutions Alcohol Risk Reward Index (a tool to measure a markets investment potential) ranks Peru seventh out of 18 in the Latin America region, with Peru scoring highest within